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V&D Cross Channel Retailing

V&D is one of the leading department stores in the Netherlands with over 60 stores (www.vd.nl).

Business case

V&D wants to become a multi-channel department store and strengthen its position in the retail market. International and local developments of the online shopping market underline the importance of a quick launch of an online shop.

Business Challenge

  • Start up e-commerce as a green field operation within the existing organization
  • Cope with significant complexity due to:
    • the wide product range of a department store
    • multiple development- and outsourcing partners involved
    • a complex IT structure
  • Realize the project within 9 months to align with the commercial calendar
  • Outsource crucial processes like warehousing, delivery, payment handling and customer service

Our contribution

  • Program & project management;
  • Business consultancy based on expert e-commerce knowledge;
    • Business case
    • Operations concept
    • Technology
  • Concept- and detailed process design for entire e-commerce operation;
  • Design of technical architecture and infrastructure;
  • Design and realization of system integration (interfaces)

Results and benefits

  • Online department store and e-commerce operations brought live within 9 months in green field situation
  • Additional sales channel embedded in the organization
  • Seamless integration with different outsourcing partners and V&D back office (SAP)
  • Selection of multi channel and future proof web platform
  • Substantial reduction of hosting costs